Q & A with Jon Freyer

2 min read
In our latest Q & A series, The Thoroughbred Report seeks insights from a variety of professionals, be they agents, trainers, breeders, handlers, owners, administration and ancillary, etc., to hear their thoughts on our industry.

Cover image courtesy of The Image Is Everything

In today's Q & A, we feature a quick-fire round with Jon Freyer, bloodstock manager at Arrowfield Stud.

Favourite moment - racing, sales or breeding-related - for the 2022/23 season?

Jon Freyer: Selling our top-priced yearling of the year, a Snitzel colt at Inglis Easter who is the first foal of a lovely mare, Ms Bad Behavior ($1.5 million to Tom Magnier). We stretched to purchase her at Fasig-Tipton in 2019 (US$600,000).

Which sire do you consider a value sire? Fee <$50k and not a first-season sire.

JF: I think Supido is a definite overachiever. An analysis of his early books indicates he has so far exceeded expectations. A fast horse from a stallion family, I expect his fee will continue to rise.

Supido | Standing at Widden Stud

What young sire (less than three crops) do you think will one day be Champion Sire?

JF: It’s early doors but we are confident The Autumn Sun will emerge as a truly top-class stallion capable of providing the complete spectrum of performers, right through to the Classics.

Which yearling purchase in 2023 are you most excited about?

JF: We purchased the top lot at Inglis Easter, a filly by The Autumn Sun from Via Africa. She is quite a special filly, and we hold high hopes for her next year.

The Autumn Sun x Via Africa filly which Arrowfield purchased for $1.8 million at this year's Inglis Australian Easter Yearling Sale | Image courtesy of Inglis

What, if any, is your greatest current-industry concern?

JF: Racing is primarily funded by gambling and worldwide there is a growing and powerful anti-gambling lobby.

Name an emerging human talent in the industry, and say why?

JF: Adrian Bott has already emerged as a champion trainer in waiting. Well-trained and training well!

Adrian Bott | Image courtesy of Ashlea Brennan

If you had $10 million to invest in an industry initiative, what would it be and why?

JF: I think racing needs to know a great deal more about those it interacts with – participants, punters, customers, fans and opponents. A better understanding of these groups will help us continue to improve everything we offer and, more importantly, make it sustainable in the long term. Data collection is the key.

Q & A
Jon Freyer