On today's Job board:
Ardex Technology - Demand Generation Manager
Magic Millions - Head of Digital
Ardex Technology - Demand Generation Manager
EquineTech 3/5 FTE
We seek a growth-driven experienced marketer with a passion for scaling emerging SaaS platforms. As a pioneering software company in the EquineTech space we seek a Demand Generation Manager to drive customer acquisition, revenue growth, and market leadership as it expands across Australia, New Zealand, and international markets.
With a newly launched cloud-based platform aimed at revolutionizing how equine businesses operate—from trainers and breeders to veterinarians and service providers—this role offers a unique opportunity to lead high-impact marketing initiatives in a niche but rapidly evolving vertical.
About the Role
You will lead the company’s growth marketing efforts across digital channels, partner ecosystems, and event strategies. Reporting directly to the CEO, you’ll be responsible for delivering measurable growth outcomes, building demand generation engines, establishing thought leadership frameworks and turning marketing investment into pipeline and revenue.
You will work closely with the sales, product, and customer success teams to ensure the marketing funnel is optimized end-to-end, from awareness to retention.
Key Responsibilities
Growth & Demand Generation
Design and implement full-funnel digital marketing campaigns to generate qualified leads.
Manage and optimize SEO, SEM, paid social, and content strategies.
Apply growth hacking techniques to boost platform adoption.
Track and reduce customer acquisition costs while improving ROI across paid media.
Customer Acquisition & Product-Led Growth
Drive GTM strategies and onboarding funnels, tailored to specific customer segments.
Use data and analytics to refine messaging and increase user engagement.
Lead referral programs and incentives to accelerate adoption.
Performance Marketing & Marketing Ops
Oversee CRO for website and campaign assets through continuous A/B testing.
Manage email marketing, CRM workflows, and marketing automation (HubSpot).
Execute targeted ABM campaigns for high-value prospects.
Partner & Event Marketing
Build and nurture relationships with key industry stakeholders and service providers.
Represent the business at leading industry events and conferences.
Develop and lead co-marketing initiatives with partners.
Generate publicity through thought leadership initiatives
About you
Hands on
Multi task
Lateral thinker
Energetic
Sydney based - 3 days in office (Tuesday, Wednesday and Thursday but can be flexible)
Well versed in Hubspot and Microsoft applications
Analytical
Minimum 5 years’ experience at similar role
Exposure to the equine industry highly valued
If this is you, please send your CV to Adam Bate adam.bate@ardex.com.au. The company offers career opportunities and significant future growth opportunities.
To be eligible to apply, you must have unrestricted rights to work in Australia
Magic Millions - Head of Digital
Division: Magic Millions Digital
Location: Gold Coast (preferred) | Flexible
Reports to: Managing Director
Role Purpose
The Head of Digital will lead the next phase of growth and innovation across Magic Millions’ digital business. This senior leadership role will define and execute a forward-thinking digital strategy spanning bloodstock, sales, marketing, and technology. With a mandate to enhance the performance and profile of Magic Millions Digital, the successful candidate will drive market share growth, deepen client engagement, and position strongly for online sales in the thoroughbred industry.
Key Responsibilities
1. Strategic Leadership & Vision
- Set and execute a long-term strategic plan for Magic Millions Digital, aligned with company-wide commercial priorities.
- Champion innovation and digital transformation across the business.
- Identify and capitalise on growth opportunities including new digital sale formats, international expansion, and strategic partnerships.
2. Market Engagement & Profile
- Act as a key industry spokesperson for Magic Millions Digital, engaging vendors, buyers, syndicators, and other stakeholders to grow market influence.
- Build and sustain market confidence through strategic relationships, thought leadership, and high-impact delivery.
- Elevate Magic Millions Digital as a best-in-class platform globally.
3. Commercial Performance & Growth
- Own revenue growth, market share, and user adoption KPIs.
- Optimise platform performance through data-led sales, marketing, and customer engagement strategies.
- Lead the continual refinement of the commercial model, calendar, and customer offering.
4. Product & Technology Oversight
- Lead product vision and delivery in collaboration with internal tech teams and third-party providers.
- Prioritise platform enhancements that improve user experience, performance, and integration.
- Drive innovation in remote sales technologies, vendor tools, and buyer services.
5. Internal Leadership & Execution
- Build and manage a high-performing team aligned with Magic Millions’ broader strategic goals.
- Foster cross-functional collaboration across Bloodstock, Marketing, IT, Finance, and Client Services.
- Provide regular updates and strategic guidance to Executive and Board-level stakeholders.
Ideal Candidate Profile
- Proven experience in leading digital business strategy and growth in a relevant industry (bloodstock, racing, e-commerce, or digital marketplace).
- Deep understanding of the thoroughbred sales landscape and credibility with key market stakeholders.
- Commercial acumen with a track record of revenue growth, platform adoption, and market positioning.
- Strong grasp of digital marketing, customer acquisition, and buyer/vendor behaviour in online environments.
- Experience with technology oversight and managing product development lifecycles.
- A compelling communicator and external ambassador with the confidence to lead strategic discussions with clients and stakeholders.
- Entrepreneurial mindset with the operational rigour to execute at scale.
Strategic Imperative
This appointment reflects Magic Millions’ continued investment in digital innovation. The Head of Digital will ensure clear ownership and unified execution across the online division, supporting growth ambitions and the company’s commercial position in a rapidly evolving global market.
For further information or to submit your CV, please email Magic Millions HR at Kim.Arnel@peopleandkapability.com.au.
