Cover image courtesy of Kenton Wright (Race Images)
Now boasting a stable of over 60 horses and a growing community of more than 55,000 customers, MyRacehorse Australia is showing no signs of slowing down. With a focus on accessibility, premium experiences and top-tier bloodstock, they're not just growing, they’re redefining what modern racehorse ownership can look like.
The Thoroughbred Report caught up with MyRacehorse Managing Director Ben Willis to reflect on a standout season, explore the evolution of micro-syndication, discuss the company’s commitment to horse welfare, and get a glimpse into what’s next for the fast-growing ownership platform.
Ben Willis | Image courtesy of Magic Millions
Last week kicked off in emphatic style for MyRacehorse, with a dominant victory at Ballarat on Tuesday, where the Tony and Calvin McEvoy-trained 2-year-old Volkano (Too Darn Hot {GB}) surged to an impressive 4.5l win on debut.
The momentum continued at Canterbury on Wednesday, where the team landed a double. The Bjorn Baker-trained 2-year-old Sapphire Rose (Blue Point {Ire}) notched her second win from just three starts, followed by a thrilling back-marker victory from Centenario (NZ) (Contributer {Ire}), trained by Gai Waterhouse and Adrian Bott, who also claimed his second win.
Volkano | Image courtesy of Racing Photos
“Last week was a pretty good week for us, we had three winners, including a double at Canterbury, and a fourth. We have also had plenty of good triallers,” Willis said.
Reflecting on the journey so far, Willis highlighted just how far the team has come in a short space of time.
“We have now had 100 winners in total. We have only been going since June 2021, so it has been about four years, and it took about six to 12 months before we got runners to the races.
“It’s been a fun journey, and everything is going well. Hopefully, we have more weeks like we have just had.”
The year that was: MyRacehorse wins a Group 1 Classic
It’s been a fantastic year for MyRacehorse, but undoubtedly the standout has been Willydoit (NZ) (Tarzino {NZ}), who won four of his seven starts from 1400 metres up to 2400 metres, including the prestigious G1 New Zealand Derby, he also ran a credible fourth in the G1 Australian Derby for trainers Shaun and Emma Clotworthy.
Willydoit, a son of Tarzino (NZ) out of Willamette (More Than Ready {USA}), was originally purchased by his original trainer Shaun Clotworthy for NZ$75,000 from the draft of Westbury Stud, at the 2023 New Zealand Bloodstock Karaka National Yearling Sale.
“We have had plenty of good results, but there is no doubt winning the New Zealand Derby with Willydoit was the highlight,” said Willis.
“We have had plenty of good results, but there is no doubt winning the New Zealand Derby with Willydoit was the highlight.” - Ben Willis
“We spotted him from a trial, and were really impressed with his stride length. We were lucky enough to buy half of him from Shaun and his team, and he has been fantastic. He was exactly what we were looking for.
Willydoit (NZ) | Image courtesy of Race Images
“We have 3500 owners in him, and we have been able to share in the joy and excitement with them. Shaun and Emma have been great to deal with, even though the horse was New Zealand-based, they enabled us great access and insight to the horse. The owners have felt really connected to the horse.”
Willydoit also gave MyRacehorse the opportunity to bring a big team to Ellerslie on the inaugural Champions Day, where he triumphed in the Derby, a day that also featured the first running of the R. Listed New Zealand Bloodstock The Kiwi.
“We had between 200 and 300 owners with us at Ellerslie for the Derby, and when he kicked again at the 200 metres, the celebrations were wild. The crowd at Ellerslie was huge.
"New Zealand Racing, New Zealand Bloodstock, and Ellerslie did a great job with the inaugural Champions Day, and hopefully we are back again.”
Following the Australian Derby, Willydoit was transferred to Ciaron Maher and has enjoyed a spell in Queensland’s warmer climate.
“Willydoit is now with Ciaron Maher, and from all reports he is coming up well.
“Ciaron has actually just had him DNA tested to see what his most suitable racing distance is. It is something that we like doing, and Ciaron does also, it provides a data point to work off.”
Ciaron Maher | Image courtesy of The Image Is Everything
“Interestingly, he came out as CC long, which means his optimum could be the 1400–1600-metre range. He was very impressive winning at a mile at Ellerslie against older horses and carrying weight, so you never know, even though he is a Derby winner.
"It enables Ciaron to give him a feel for him, but maybe this spring he could be campaigned towards a Golden Eagle, or a Champions Mile.
“But if he is racing like he wants ground, maybe the Caulfield Cup could be a good race. Then again, we could give him a light spring as he may be better next autumn or even next spring. Watch this space, he is going very well, but Ciaron will choose the best path for him.”
Micro-shares and a one-time payment
Launched in Australia in 2021, MyRacehorse offers a unique business model, micro-shares in racehorses available to the public through an ASIC-compliant Managed Investment Scheme. Every share includes a one-time payment that covers the horse purchase, training and management fees, ongoing care, and retirement fund contributions.
Willis went on to comment, “Our business is only about four years old, and some good advice we were given was that if you last your first two years, you will continue to grow, and that has been the case.
“Our business is only about four years old, and some good advice we were given was that if you last your first two years, you will continue to grow.” - Ben Willis
“We now have roughly 60 horses with 10–12 different trainers, and we have about 55,000 customers. We are not unhappy with how everything is going.”
Gateway to racing ownership
Traditional racehorse ownership is typically capped at 20 named owners, but the Rules of Racing only require that ownership add up to 100 per cent, regardless of how that’s divided. This allows for innovative models like MyRacehorse, which offers micro-share syndicates.
For example, if MyRacehorse owns 60 per cent of a horse, they may offer 6000 micro-shares at 0.01 per cent each. These micro-shareholders are collectively listed in the racebook under the MyRacehorse banner.
“MyRacehorse as a brand has become a gateway for racing fans to get into ownership. Micro-shares overcome the biggest hurdle to ownership, the expense, and now we are seeing that the experience our owners are having is opening them up to being hooked on racehorse ownership,” Willis said.
“75 per cent of our owners had never owned horses before, so this was their first experience of ownership.
MyRacehorse owners | Image courtesy of MyRacehorse
“20 to 30 per cent of our owners have gone on to take bigger shares in horses with other trainers, and we are also very flexible in terms of enabling people to take bigger shares, or take them in a more orthodox style of 5 per cent or more. We have very varied buyer behaviour and the model is efficient to cater for this.
“With our micro-share model you are also paying for ongoing costs as well. It may look expensive when you are doing all the figures, but it all adds up if you work it out, as the costs of training a horse are very high.”
The MyRacehorse model means quite a large following of their horses, as they have such a wide and large ownership base.
“Our owners buy in as they want to feel involved. The feelings of tribalism and patriotism are huge factors for us, and a metric of success for us is judging how many people are turning up.” Willis said.
“Our owners buy in as they want to feel involved. The feelings of tribalism and patriotism are huge factors for us.” - Ben Willis
“Some owners religiously take a share in every horse we offer, some are selective. We have a great spread, and what we sell is an entertainment experience, so we take that very seriously and try and make it as fun as possible and keep our owners informed as much as we can.
“People love connection and meeting people - whether through stable tours, race day experience, or online portals. To feel connected means that you become more immersed. More the merrier should be encouraged in race horse ownership, we want to shift the paradigm.”
Have economic pressures affected MyRacehorse?
With rising living costs and general financial pressures, many sectors of the racing industry are feeling the pinch. However, Willis believes that MyRacehorse has been resilient.
“Going by numbers we don’t appear to be too affected by the economy pressures. We have a price point as low as a one-off fee of $65, so I guess our model is very affordable if that is what the consumer is wanting, as it is not a big expense.
“Going by numbers we don’t appear to be too affected by the economy pressures. We have a price point as low as a one-off fee of $65.” - Ben Willis
“We really are at the growth stage, and maybe if the economy was healthier, we may have accelerated quicker. It really is hard for us to judge, but initial thoughts are that we have managed to not be too affected.
“If people are finding it tough at the moment, and choose to take micro-shares with us, and then move on to bigger ownership, that is fine also. We feel we play an important role in bringing in owners and helping grow the sport.”
What is the Horse Super Fund - and why does it matter
With every micro-share purchase, a portion goes directly into the Horse Super Fund, supporting a horse’s post-racing care. Additionally, 10 per cent of profits from Mane Street merchandise are donated to the fund. These funds help cover rehoming, surgery, retraining, or long-term care.
“The model was founded in the United States, and we liked the concept. We want a robust equine welfare plan. We know that horses retire relatively early in their life and live on. We want to give every one of our horses a great life after racing.” Willis said.
“We know that horses retire relatively early in their life and live on. We want to give every one of our horses a great life after racing.” - Ben Willis
“With every micro-share we sell, a small percentage goes to a set welfare account. From there, we allocate funds to individual horses, whether they need surgery, rehabbing, or re-homing.
“We also push this concept to our owners. We have been lucky, and even some of our shareholders have taken horses after retirement, which is great.”
Willis points to Katsumoto (NZ) (Unusual Suspect {USA} as a success story.
“Katsumoto was a great example. He won a couple of races and then was hurt. For nine months, Katsumoto underwent rehabilitation at Torryburn Stud, where he received exceptional care from the Torryburn team. Katsumoto lives happily with owners that had a share in him, and lives a great life.”
Video: The post-racing journey of Katsumoto, vision courtesy of MyRacehorse
Another is Happy Casino, a So You Think (NZ) gelding.
“Happy Casino is another. He was very slow, and it was very obvious racing wasn’t for him. With help of the fund, he was re-trained, and has competed in a Melbourne three-day event, and holds his own, and is a happy horse.
“We are proud of these stories and the owners love it. We are committed and don’t do it because we have to do it, we want to do it and we love looking after these horses after racing.
“We are proud of these stories and the owners love it. We want to do it and we love looking after these horses after racing.” - Ben Willis
“I think this view is very widespread across the industry. It is a great industry and welfare is taken very seriously. It is something we will always do and strive to do it the best that we can.”
Video: The post-racing journey for Happy Casino, vision courtesy of MyRacehorse
What’s next for MyRacehorse Australia?
When asked about the future, Willis is clear, “We want to keep growing. We enjoy buying horses from all sectors, whether that be yearlings, trial horses, or trialled horses, we want to be able to offer the best bloodstock we can to our owners.
“We want to keep growing. We enjoy buying horses from all sectors, we want to be able to offer the best bloodstock we can to our owners.” -Ben Willis
“The business is still young, so consolidation is important, but I think we will keep growing...”
One key market for expansion is New Zealand, a country that has already played a big role in the company's short journey.
“Good racing in New Zealand is sublime,” Willis said.
“New Zealand-bred horses off trials or races excel in Australia, and we enjoy the racing in New Zealand.
“We really do see that as being our next big venture. We would love to expand there considerably over the next few months. They have had some good stake increases, and I would love to see more horses in New Zealand with the MyRacehorse colours having success for us like Willydoit.”